Do what you love – Interview with Mike Cairns of Infinite Impact

Columbus, Ohio based multimedia solution company, Infinite Impact is the result of three brothers following their dream and doing what they love. Mike Cairns shares with Droneblog about how Infinite Impact got started, and what it’s like to get to do your hobby for a living.


Tell us about yourself and your background.

My name is Mike Cairns and I’m a drone operator / business owner. I have an incredible wife and the two best / funniest kids I’ve ever met. And my favorite hobby is what I do for a living.


How did you get started in the video/creative media industry?

I started shooting videos with my brothers back when I was a teenager and we loved to wow our family at holiday get togethers with our homemade special effects. Ever since then it’s been my dream to create a production company that I could team up with them on to continue making content that brings smiles to people. After many years of sidetracks and bouts of thinking it was all a pipe dream, it has now become my reality… and I’m loving it.


When did you start using drones?

About two years ago I saw a video by Corridor Digital that completely blew me away. It was shot with a drone. After watching the Behind the Scenes for the video, they turned me on to the DJI Phantom and things have just exploded from there with the Phantoms being the smallest members of our fleet.


Tell us about Infinite Impact, what it is, and your role there. How did the company get started?

Infinite Impact is a multimedia production company specializing in drone services. We are most known for our drone work, but when our clients find out we’re pretty handy with a camera on the ground as well, it often becomes a natural progression for them to use us for their full project scope. We started in 2008 as Impact Brothers, LLC and registered the trade name Infinite Impact a few years ago. Since 2013, our primary focus has been drone services and meeting associated creative needs. In the past couple of months, we have merged with Aerial Image Solutions (owned by my good friend and now business partner Victor Brewer) with the goal to provide the best drone and creative services in the midwest.


What services do you offer? How do drones fit into what you do?

Marketing Videos, Marketing Photography, Progression Photography, Photogrammetry (2D and 3D) and Aerial 360 Panoramas to name a few. Because we can fly from a GoPro up to a 36 megapixel DSLR, we are able to offer a full range of aerial services to meet nearly any budget or scope.


What kind of drones and gear are you flying? What’s your favorite to fly?

We now have nine drones including a custom octo for DSLRs, a big custom quad primarily for mirrorless, a small custom quad, a 3DR X8+, an F550, two Phantom 2’s, and two Phantom 1’s.

As for my favorite, I still love the DJI Phantom 2. It handles wind great, and is a solid workhorse, and doesn’t take up half a vehicle.


Who are most of your clients, or your most common types of projects? What’s your favorite type of project and why?

Our clients range from architects, construction companies, engineering firms, and realtors, with commercial real estate comprising the biggest percentage.

My favorite kind of project is one where we have creative license and get to put smiles on people’s faces.


What project that you have worked on are you most proud of?

If I would have answered this three days ago, I’d tell you it was our video for Flag Football Fanatics’ 2014 Turkey Bowl where kids absolutely took over the Cincinnati Bengals’ Stadium for a two-day flag football tournament… but since I’m answering now, it would be the 2015 Charity for Champions event we covered this weekend, also for Flag Football Fanatics. This time around 2000 kids took over the Ohio State Buckeye’s Stadium for two days of flag football goodness.


What advances in drone technology are you excited about?

Looking forward to the days that flyaways are absolutely a thing of the past– fortunately we haven’t encountered that yet. Also, obstacle avoidance will be nice. (And that Canadian hoverboard/drone wouldn’t be a bad addition to our daily commute once they work out that flight time.)


Are there any upcoming developments at Infinite Impact (products, services, projects, etc.)?

We just got a Freefly Movi, and wow, that thing is amazing. We ran it all weekend on the ground for the flag football tournament, and we should have it airborne later this month flying a GH4 and Nikon D810.


Thank you so much for your insights. Is there anything else that we haven’t touched on that you would like to share?

Although there is a ton of work to be done running our own business, at the end of the day, it’s an incredible blessing to get to do what we love, day in and day out.


Kids Take Over Bengals Stadium in Epic Flag Football Tournament from Infinite Impact on Vimeo.


Follow Infinite Impact, it’s the cool thing to do:


Elizabeth Ciobanu

I cover breaking news in the drone industry, interview experts in the field to learn from them for myself, and to help spread the love of drones.

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