Los Angeles, CA (October 26, 2016) – Spin Master Corp. (TSX:TOY), a leading children’s entertainment company, and DR1 Racing, the premiere global drone racing series, are proud to announce the first ever national television advertising campaign featuring professional drone racing—now consumers everywhere can “Race Like a Pro.” The national commercial features DR1 pilot and drone racing star Johnny Schaer (Johnny FPV).
This groundbreaking partnership will collaborate to make it easier than ever for consumers to get involved, and Air Hogs sponsorship in all three of the DR1 Racing series in the 2016 and 2017 seasons, including the 2017 debut of the highly anticipated DR1 Micro Drone Racing Series, presented by Air Hogs.
“Drone racing is an incredible mix of innovation and skill, with DR1 Racing highlighting the very best of both,” says Conor Forkan, Vice President Marketing and Product Development, RC Global Business Unit, Spin Master Ltd. “This is an ideal partnership as both DR1 and Air Hogs are excited to grow the sport and bring in new pilots at all levels. We are committed to supporting drone racing in a big way and to making drone racing the sport of the future.”
The first consumer product in this partnership is the Air Hogs Helix Race Drone (Ages 8+, SRP $59.99), a high-speed drone for young pilots who want to learn to race. The durable drone features beginner and advanced modes, making it a perfect way for eager racing fans to practice in hopes one day becoming a DR1 pilot.
“This is the perfect partnership to grow the sport of drone racing in the youth market,” says Brad Foxhoven, DR1 Racing’s Founder. He continued, “We’re providing a product that’s affordable, widely distributed, and easy to operate.”
With the Oct 18th announcement that EuroSport will be exclusively showcasing DR1 Drone Racing in 70 countries, Air Hogs joins prominent brands Mountain Dew, Doritos, Amp Energy and Buffalo Wild Wings in partnering with DR1 to capitalize on the incredible rise of DR1 and the sport of drone racing.