ZURICH– August 15, 2018 – Verity Studios AG, the global leader in indoor drone technology, announced today that swarms of Lucie micro drones are performing with Drake in his 2018 Aubrey & the Three Migos Tour. Grammy award-winning Canadian artist Drake is one of the best-selling rappers of the 21st century. Performing to audiences of more than 50,000 people, his previous North American tour broke the record for the highest grossing hip-hop tour of all time. This tour is a first for the Lucie micro drones, debuting with a rap artist on the back of touring with rock band Metallica and Circus Knie. Elevate, a song on Drake’s new album Scorpion, opens with the micro drones swarming onto the stage to surround Drake in a cloud of lights to the roar of the audience. In another guest appearance, the Lucie micro drones create a glittering wave in the song Look Alive before forming a red 3D cross that rotates around Drake.
“All you see is magic”
Raffaello D’Andrea, founder of Verity and co-founder of Amazon Robotics, said unlike many other show drones, Verity’s drones are operated solely by the Drake tour staff and perform their choreographies autonomously. “People often describe technologies they’ve never seen before as ‘magic’. This is also how people talk about our drones when they see them live for the first time. By bringing robotics and AI to live events, we are creating magic. It’s spectacular to see a swarm of drones performing a perfectly synchronized aerial ballet without a single drone pilot in sight. Of course, what’s powering this performance is advanced technology, but when you sit in the audience, all you see is magic.”
“What the teams created together is visually stunning”
As part of its creative services, Verity employs drone choreographers and drone costume designers to bring its clients’ visions to life. The creative concept for the drone choreography came from conversations with the Drake creative team. “When the Drake team approached us, they said they wanted something that had never been seen before. Our drone choreographers worked in partnership with Drake’s creative team to come up with various concepts for the show, like geometric shapes and drone tornadoes, before deciding on the final choreographies. What the teams created together is visually stunning. We relish pushing the boundaries of what’s possible with our technology when pursuing our clients’ creative vision,” said D’Andrea.
Since it was founded in 2014, Verity has been bringing cutting edge robotics and AI technology to live events. With over 30,000 flights under their belts, Verity’s autonomous drones have performed in more than 20 countries and in a variety of venues, including on Broadway in Cirque du Soleil’s Paramour and at the New York Knicks pre-game shows at Madison Square Garden. To learn more about Verity and see videos of previous shows, visit www.veritystudios.com. To attend the press event “Drake: behind the drones” in New York on the 28th of August 2018, contact firstname.lastname@example.org. To purchase tickets or get more information about the 2018 Aubrey & the Three Migos Tour, visit www.drakeofficial.com.