Vermeer Offers a New Way to Fly a Camera

Precise Aerial Shot Design in Augmented Reality

Brooklyn, New York: Today, we launch Vermeer Beta, a software that is designed to enable anyone to capture aerial photos, videos, and data. A user will be able to design their aerial shot in an augmented reality environment and then send it to a drone to execute autonomously in the real world.

This method of aerial capture is a more precise and intuitive alternative to the current methodology. Drone flight currently involves independent manual control of both, the drone and the camera. Vermeer allows an operator to control only the shot of the camera, and the drone autonomously flies the appropriate route to pull off the shot.

“People don’t care about the drone,” says CEO and founder Brian Streem, “They care about the picture. This is true for filmmakers and photographers. It’s true for real estate agents who are marketing their properties, and it’s true for construction site managers who are monitoring the progress of their high-rise.” The current version of the software has been optimized for creatives, but future applications range across multiple verticals, including Real Estate, Construction, Industrial Inspection, and Insurance.

The biggest drone application for consumers and enterprises alike is in the aerial photography and videography space. The industry currently worth $1.3B is predicted to grow 30x in the next several years, as the number of drones manufactured in the world approaches 17m.


About Vermeer

Our team has uncovered the friction associated with drone flight while building our first company, Aerobo. Aerobo was one of the first ten aerial cinematography companies in the US and has grown to be the largest provider of aerial video in Media and Entertainment space. After becoming intimately familiar with the technical hurdles of flying drones, we’ve decided to bundle our expertise into a software.

The iOS app is the first software product released after about 18 months of development. We’ve released it as a beta to ensure that the full release will benefit from plenty of feedback and will be built around the problems of real people.